This Privacy Policy explains how Unearthed Gemstones collects, uses, and shares your personal information when you visit or make a purchase from http://www.UnearthedGemstones.net.
Personal Information We Collect
When you visit our site, we automatically collect information about your device, such as your web browser, IP address, time zone, and cookies installed on your device. As you browse, we gather information on the specific pages or products you view, the websites or search terms that directed you to our site, and how you interact with our site. We refer to this data as “Device Information.”
Technologies We Use to Collect Device Information:
- Log Files: Track actions on the site and collect data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record how you browse the site.
- Cookies: Data files placed on your device that often include an anonymous unique identifier. For more on cookies and how to disable them, visit All About Cookies
When you make a purchase or attempt to do so, we collect information such as your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. We call this “Order Information.”
In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information to:
- Fulfill orders (process payments, arrange shipping, provide invoices/order confirmations).
- Communicate with you.
- Screen orders for risk or fraud.
- Provide you with information or advertising related to our products or services, in line with your preferences.
- Email marketing (with your permission): Send updates on our store, new products, and more.
We use Device Information to:
- Screen for potential risks and fraud (especially your IP address).
- Improve and optimize our site (e.g., by generating analytics about customer browsing and interaction).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described above. For example:
- We use WooCommerce to power our online store. Read more about how WooCommerce uses your information here.
- We use Google Analytics to understand how customers use our site. Read more about how Google uses your information here. You can opt out of Google Analytics here.
We may also share your Personal Information to comply with applicable laws, respond to subpoenas, or protect our rights.
Third-Party Services
Third-party providers we use will only collect, use, and disclose your information as necessary to perform their services for us. However, some providers, such as payment gateways, have their own privacy policies. We recommend reviewing their policies to understand how your Personal Information will be handled.
Please note that some providers may be located in different jurisdictions, meaning your information could be subject to the laws of those locations. For example, if you’re in Canada and your transaction is processed by a U.S.-based payment gateway, your information may be subject to U.S. laws, including the Patriot Act.
Once you leave our website or are redirected to a third-party site or application, this Privacy Policy and our Terms of Service no longer apply.
Links
When you click on links on our site, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Security
We take reasonable precautions and follow industry best practices to protect your Personal Information from being lost, misused, accessed, disclosed, altered, or destroyed. If you provide credit card information, it is encrypted using SSL and stored with AES-256 encryption. While no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional industry standards.
Behavioral Advertising
We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more on how targeted advertising works, visit the NAI’s educational page.
Do Not Track
Please note that we do not alter our data collection and use practices when we see a Do Not Track signal from your browser.
Data Retention
We will maintain your Order Information for our records unless and until you ask us to delete it.
Changes
We reserve the right to update this Privacy Policy at any time, so please review it from time to time. Changes will take effect immediately upon posting on our website. If there are material changes, we will notify you so you are aware of what we collect, how we use it, and under what circumstances, if any, we use or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners to continue providing products to you.
Text and Email Marketing Notifications
By subscribing to Unearthed Gemstones email and/or text notifications, you agree to receive automated marketing messages from us about our products and services. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to opt-out, or HELP for customer support. You may receive an additional text message confirming your opt-out decision. Attempting to opt-out by any other means is not considered reasonable.
If you wish to access, correct, amend, or delete any personal information we hold about you, register a complaint, or request more information, please contact us at Hello@UnearthedGemstones.net.
